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Posts Tagged ‘Contests’

Try This `Winning Strategy’ to Increase Learner Engagement

September 9, 2013 Leave a comment

Richard Nantel, Vice President, Enterprise Learning Solutions, Blatant Media | Absorb LMS

There are two ways to get a young child to school on time in the morning:

Method 1: Every minute or so, repeat the words `HURRY UP!’ at increasing levels of volume. After about ten minutes, and upon reaching a decibel level similar to a low flying jet, your goal will be achieved. Mind you, you and the child will be a little stressed, and regrettably, some life-long resentment generated but these are worth the price of having this child succeed in school.

Cadel Evans, wearing the yellow jersey, 2011 Tour de France Winner. Photo by Richard Nantel

Cadel Evans, wearing the yellow jersey, 2011 Tour de France Winner. Photo by Richard Nantel

Method 2: Alternately you could say, quietly and in a relaxed tone of voice, “first one out of the house is the winner.” For your own safety, it’s best not to block the exit when uttering this phrase.

Deeply rooted in our brains is a desire to compete and win. The reward centers in our brains love the chemical jolts that stem from victory.

Even when we aren’t the participants, we experience competition vicariously by watching professional sports. When our team or favorite athlete wins, we raise our arms in the air as if we were the one who crossed the finish line before others or scored the winning point. When our team loses, we feel despair and wonder where we went wrong. Perhaps if we had not traded a player or hired the current coach, the outcome would have been different.

The ability to increase learner engagement through competition is a common requirement encountered when speaking with effective learning leaders who are currently evaluating learning management systems (LMS). This requirement usually falls into two different categories and approaches:

  • The ability to hold contests
  • The ability to rank learners, departments, or teams and share the results with learners

For contests, an easy approach is to issue points, educational units, or credits for the successful completion of a learning event. Individuals with the most points in a given time frame win. Another approach is to reward learners who score the highest on an exam with a reward.

Absorb LMS: Contest Entry, Admin View

Absorb LMS Contest Entry, Administrator View

Absorb LMS Contest, Learner View

Absorb LMS Contest Entry, Learner View

For ranking of learners, teams, or departments, you can simply generate the rankings from your LMS’s reporting engine. As was the case with contests, rankings can be based on a wide range of criteria:

  • Points, educational units, or credits earned
  • Courses completed
  • Exam scores
  • Etc.
Absorb LMS: Ranking learners based on educational units earned

Absorb LMS: Ranking learners based on educational units earned. Laura Marling and Jimmy Page are tied for first place with Mick Jagger just one point behind.

Once you’ve created the report showing ranking, you can make it available to learners on their dashboard.

Absorb LMS: Providing Learner Rankings as a Resource

Absorb LMS: Providing Learner Rankings as a Resource

In conclusion, contests and rankings can be helpful in identifying achievement-driven individuals within your organization. But, we shouldn’t just focus on the top performers. Rankings based on exam scores may also be helpful in identifying people who need extra help in specific learning areas. Supplementing their current learning with coaching may help them better perform their responsibilities.

Issuing Points for Completion of Learning Events

September 27, 2012 Leave a comment

Richard Nantel, Vice President, Enterprise Learning Solutions, Blatant Media | Absorb LMSThe point system is engrained in higher education. A typical undergraduate degree in a university where I reside requires the completion of 120 credits. A university student who completes an individual course usually earns three or four credits. Often, students can be given the opportunity to take on special projects or extracurricular activities to earn extra credits.

Science credits

CAPTION: Credits awarded to undergraduate students for completion of various science courses at McGill University.

Educational units have been a part of workplace learning for years. Many regulated industries require that an individual complete a certain number of hours of training and attain a minimum number of earned credits to be certified to do a job.

Increasingly however, I’m seeing a different approach to the use of credits or points. More and more organizations are using a points system in their learning management system (LMS) to motivate learners to participate in learning events. One Absorb LMS customer, a global sports merchandise provider, allows learners to redeem points earned for merchandise once they hit certain levels. In addition, by earning a specific number of points, learners qualify to participate in contests.

Issuing points provides advantages beyond simply motivating learners. Points earned show learning administrators—at a glance—which learners are most engaged with the content found in the learning management system.

Report showing points earned

Even if you don’t provide rewards such as merchandise, gift cards, scented candles, whatever, for points earned, it’s always nice for a learner to receive recognition for making learning a priority.