Home > Best Practices > How to Name a Course to Encourage Enrollment

How to Name a Course to Encourage Enrollment

Richard Nantel, Vice President, Enterprise Learning Solutions, Blatant Media | Absorb LMSYou may create the best, most engaging content in the world. Unfortunately, if you name the course something like “Establishing Guidelines and Policies for Inter-Departmental Budgetary Reporting,” you’ll have created the courseware equivalent of the kid we knew at school who ate lunch alone. Sure, children would attend his birthday party if they had to but secretly, they wished he’d be a bit more fun to be around.

At least one of our clients uses an off-the-shelf courseware library by Leadership IQ. Titles include:

  • Career Discussions with Un-Promotable Employees
  • Managing Narcissists, Blamers, Drama Queens and More
  • Put the Spark Back in Your Culture
  • Hiring Stars with Great Attitudes
  • Managing Talented People with Bad Attitudes

Kudos to LeadershipIQ for great topics and fantastic titles. Based on the titles alone, I’d sign up for all of these. These courses are courageous and resonate with experiences we’ve all had in our careers.

If you’re a course developer, consider giving your courses titles that will make them stand out in a course catalog. Remember, your course may be competing with other courses for learner interest.

Categories: Best Practices
  1. April 26, 2012 at 8:57 pm

    Insightful, fantastic post. It is always about the ‘headline’. From company tag lines (Nike’s “Just do it.”), commercials (Wendy’s “Where’s the beef?”) and book titles (“Catcher in the Rye”) to corporate term-coining (McKinsey’s “The War for Talent”) and online courseware (LeadershipIQ’s “Managing Narcissists, Blamers, Drama Queens and More”), you need a compelling hook to grab ears and eyeballs and reel them in.

    • Richard Nantel
      April 27, 2012 at 11:23 am

      Absolutely, Patty. Organizations that suffer from low learner engagement may want to look at how they market their learning content. Are they making courses sound interesting or are they presenting them at what learners assume will be an hour of boredom?

  1. April 27, 2012 at 6:36 am
  2. May 8, 2012 at 4:07 pm

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