Home > Team > Why I Joined the Absorb LMS Team

Why I Joined the Absorb LMS Team

I’m excited to be starting a new chapter in my 25-year career in the fascinating world of learning technology. After more than a decade with Brandon Hall Group (formerly Brandon Hall Research), a leading research and advisory services firm in the areas of learning and talent management, I’m now a member of the Absorb LMS team.

My years at Brandon Hall, first as an analyst and since 2007 as CEO, have given me the opportunity to attend a lot of learning management system briefings and see many products. The Absorb solutions have always stood out for their innovation and ease-of-use.

Here are some of the reasons I’ve joined the Absorb LMS team:


This company is doing things that I’ve never before seen as a learning management system analyst. For example, content from the Absorb LMS can be embedded as widgets into Web pages. So, if you wanted to present learning content to, say, your customers, you could do so right from your Web site. Update the content within the content management section of the LMS and your Web site will immediately display the new information.

Here’s an example of this approach implemented for financial guru, Dave Ramsey. The video displayed, which resides within the Absorb LMS’s content management system, has been published to the Dave Ramsey site.


The Absorb LMS is being implemented in ways where the technology doesn’t look at all like a traditional learning management system. A lot of software companies say that their product can be branded for their customers. What this often means is that the company logo can be added and colors modified to reflect the corporate look and feel. The Absorb team takes this much further.

Here’s an example of the Absorb LMS as implemented for Specialized Bikes:


Does this look like your LMS?

Likely not.

The two examples above illustrate revolutionary thinking about the role of learning management systems. In both cases, learning content is integrated into organizations’ infrastructures in ways that reflect their cultures and project their brands. Learning content isn’t something on the periphery. It’s central to the organization.

Client loyalty

Absorb is growing quickly and adding high-profile customers across all industries. Some well-known clients include:

  • Adobe Software Systems
  • Elsevier
  • Indiana University
  • New York University
  • Rolls-Royce Motor Cars
  • Virgin Mobile
  • American Medical Systems
  • Dannon

Getting new clients is a sign of a company with a great sales force. Retaining clients, on the other hand, is a sign of a very well-run company where all team members across all departments work together to create a rewarding customer experience. Absorb LMS presently boasts an enviable customer retention rate of more than 95 per cent. In an industry where about 35 per cent of organizations are looking to replace their existing LMS, the Absorb LMS team are clearly meeting the needs of their customers.

To all my old friends in learning and development, I look forward to continuing our conversations in my new role as VP, Enterprise Learning Solutions, Absorb LMS. To those of you meeting me for the first time, I look forward to discussing how these revolutionary technologies can help transform your workforce into high performers.


Richard Nantel

  1. October 4, 2011 at 12:53 pm

    Welcome to the Absorb team Richard!

  2. October 4, 2011 at 11:22 pm

    Congrats on the move, Richard! I was curious if this LMS offers possibilities for collaborative learning. I’m quite amazed how this didn’t catch on with most LMS that I analysed.

  3. Richard Nantel
    October 5, 2011 at 11:32 am


    Thanks for visiting our blog. There are two ways in which the system is designed to support collaborative learning:

    1. Discussion forums can be turned on for each course, allowing learners to interact and discuss the content

    2. The Absorb LMS integrates with Bloomfire, a social learning platform. Check out the one-minute video of Bloomfire here: http://www.bloomfire.com/ Very exciting technology.

    Don’t hesitate to ask if you have any other questions.

  4. October 5, 2011 at 11:08 pm

    I just stopped by the Absorb website to find some contact info and I decided to check out this ‘blog post. The company I work for is an existing Absorb LMS client and I’d completely forgotten about the content-as-widgets concept; I think this is something that could help us in marketing our training courses. I’d like to look into it more. Thanks for the interesting post (I think I’ll keep it bookmarked for future reference) and good luck in your new role.

  5. Richard Nantel
    October 6, 2011 at 11:42 am


    Thanks for your comment. Glad to see you might be considering the widget approach to presenting content to your learner community. This technology allows you to present content in a way that’s really faithful to your organization’s brand and culture. You end up having the power of a robust learning management system without the look of a conventional LMS. And since this is done in HTML5, it opens the door to having content delivered to devices such as iPads.

  6. Michael Bunch
    October 7, 2011 at 2:19 pm

    Hello Richard, looking forward to meeting you and chatting about the product more.

  7. October 26, 2012 at 6:51 pm

    Hello Richard. We are about to start the implementation of an LMS platform integrated to a CMS. What is best for your LMS? Is it Drupal, Joomla? or other? I’ve been investigating all around the Internet to be able to create precisely that, an interactive modern course. Not a power point look presentation. We do need to sell the courses online, therefore it needs to be integrated with an e-commerce selling website.

    • Richard Nantel
      October 26, 2012 at 7:35 pm

      Hi Pablo. Absorb LMS has fully documented APIs that will make it easy to integrate with either Drupal or Joomla. And, Absorb LMS has a built in shopping cart. I’ll send you the relevant information via e-mail.

  1. October 4, 2011 at 5:47 pm
  2. January 4, 2012 at 9:53 pm

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